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RP3029: Driving a National Social Media Conversation on Energy Efficient Housing

Project leader name: 
Anthony Wright
Project status: 
Project period: 
08/2015 to 08/2016

This project proposes an interactive, national conversation on energy efficient housing to be conducted - ideally with viral transmission - across a range of social media platforms and television.

It will use emerging digital marketing techniques to enable users to explore low carbon lifestyle solutions and experiences in a tailored way.  This will require multi-media communications infrastructure and a plan for disseminating creative content that has broad public appeal. Social researchers will monitor and analyse the conversation in order to build a rich understanding of who, what, when and why people will commit to sustainable and energy efficient housing as a lifestyle choice. 

Publications related to this project

CRCLCL Presentations

Participants Annual Forum 2015 - Day 1

RP3029 Driving a national social media conversation on energy efficient housing

Trudy-Ann King, Green Building Council of Australia Market Development Director