This research takes a in-depth look at the relationship people have with cars and their willingness to move away from a relationship of personal ownership. The research involved respondents across a range of car ownership situations including:
- Car owners who do not use other transport
- Car owners who sometimes use other transport but who still rely heavily on their cars
- Car owners who recently started using other transport
- People who have moved away from car ownership.
The research consisted of ten depth interviews with respondents purposively chosen to fit a range of car ownership and usage scenarios. Interviews were conducted across May and June 2019, in South Australia where there is high ownership and usage of private vehicles.