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RP3028: Final Report: Mapping the adoption processes of energy efficient products in the residential sector
The effort to increase energy efficiency in the residential sector depends to a large extent on the consumer behaviour of residents. This report provides a summary of the complexities of consumer choice including the need to consider:cognitive biases,social comparisons, the role of media, limited bandwidth and strict budgets and non-monetary priorities.
RP3028: A “Virtual Market” for Analysing the Uptake of Energy Efficiency Measures in Residential and Commercial Sectors